When it comes to direct mail advertising,

doing all the work yourself can actually be a waste of your money!

The reasons are simple.

Reason #1:  Costs for Postage

The more preparation that is done to the mailing before it goes to the post office, the lower the postage will be. So, if your mailing isn’t CASS certified, presorted, barcoded, and prepared according to USPS automation requirements, your postage costs are more than they need to be.

Reason #2:  Costs for Labor

Using your valuable time or paying your employees to prepare the mail can be expensive. Applying labels, hand folding & tabbing, stuffing & sealing envelopes, as well as driving to the post office (only to stand in line) takes up your company’s valuable time.

Reason #3:  Costs for Wasted Mail

If a standard mail piece is not deliverable as addressed, the USPS will throw it in the trash. 40 million Americans move every year. How many of those are on your list? And what about those duplicate records in your list. Mailing to a dumpster or sending multiple pieces to one person will waste your advertising dollar.

Reason #4:  Other Costs

There are several other things that could add to the cost of your mailing. The annual postal permit fee, postage meter rental, even wear & tear on office equipment (copy machine, printer, postage machine, etc.) all can add significantly to the cost of your mailings.

The good news is – it’s also easy to stop the waste.

Call René’s Mailings.

360-674-2858

We will take your mailing project from beginning to end.

We’ll take care of all the details, do it right

and believe it or not, save you time and money.

So relax, and let us make your next project a success!

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